Tips To Improve Audience Engagement In Your Next Exhibition

Having an engaged audience in your exhibition is important. Exhibiting at trade shows is one of the commendable ways in which a business can look for new customers & expand their business. Right from visibility to establishing credibility, trade show comes with many benefits for businesses. Trade shows help to engage with new audience, reach out to existing clientele and leave a mark of their own among competitors.

Businesses can make most of their next exhibition by focusing on two key things: Attracting visitors to the booth stand & interacting with them. If you get it right you can expect new connections, increased conversions and plenty of new business leads. Here are few smart tips that you must follow while organizing your next exhibition to improve audience engagement along with good return on investment.

1.   Launch an app to enhance engagement:

You can expect a built- in audience for targeted messages, promotions & other day of happenings that can be extremely valuable in touting sponsor activations by encouraging sponsors, attendees and speakers to download your event app ahead of time.  Have a sponsor hosting a workshop for your next exhibition? Remind app users about running time to take away those giveaways? Make sure engagement app for exhibition these key attendees know time is ticking and more importantly, know where to go to take advantage of the offer and engage with your sponsor. Install in-built features in app in order to allow sponsors to easily distribute freebies and attract attendees.

2. Create a wide contest to drive massive traffic to exhibitors’ booths

While planning trade show contests and games in your next exhibition, choose the right engaging activity for you and your brand. Below, are some of the most popular, engaging and fun contest and game ideas that best exhibition design companies mostly suggest for your next exhibition?

Prize Wheels

Prize wheels are always considered as a fun way to attract people to your booth stands. A large & colorful prize wheel attracts attention at a bustling trade show and can help create a game show atmosphere. It is important for participants to have a good time, but more important is that they remember your brand with a memorable giveaway after the show is over. Make sure you include one grand prize, such as a cash reward, gift card to a local top – rated restaurant whenever you set up your prize wheel.

Trivia Game

From the barroom to the living room, everyone enjoys a good game of trivia. Make your trivia questions specific to your particular business or industry, so that visitors can learn about your company while having fun. Design your trivia game to follow the format of popular trivia gameshows. Include questions about your brand, industry and convention to educate contestants on your product, service or capabilities. Have prizes for both correct and incorrect answers so that everyone is a winner.

Counting Contest

For a classic contest, fill a clear container with marbles, pennies, jellybeans or something that relates to your company or industry. Instruct attendees for guessing number of items available in the jar. Attendees can submit their estimates on the back of their business cards by giving their contact information & becoming a lead for your sales team to follow up with post-show. Advise your staffers to utilize the counting game as an icebreaker when they approach passersby. Use marbles, candies or coins having your company logo printed on them. It reinforces your brand messaging.

Jumbo Games

Suppose you are looking for in-booth activities that will have a supersized impact on the show floor, jumbo games must be at the top of the list. Be it a giant chess board, Malpractice (giant operation board) or a huge Jenga set, attendees will flock to your booth to try their hand at your larger than life games. Before you pack & head to your event, make sure each & every piece you need for your game is accounted for. One needs to familiarize himself with the rules of game before the show to eliminate confusion and ambiguous judgments calls. Interact with spectators & encourage them to “cheer on” participants.

  Photo Contests

With the rise in smartphones, it seems that everyone is a photographer, which is why photo contests have become popular promotional tactics. Photo contest is the best way to gain exposure on social media for your next exhibition by encouraging guests to upload their contest entries to their social media profiles. Create a hashtag for contest participants to tag to their social media posts. At the end of the day, declare a winning photo & invite the lucky attendee to collect their prize. Add a photo booth to your exhibit & make sure to provide plenty of props.

Go for mixed displays

From bold to beautiful, over the years, the consumers have probably seen it all. However, the effort must be to present yourself to your customers in such a way that you can successfully stand out & be appealing. This is where a un-booth can help you. Convert your mundane booth into a place where attendees would love to hang out & relax. They are more likely to engage with you if they can feel comfortable in their surroundings rather than feel the constant stretch of formality. Moreover, make sure your logo and the brand name are bright & clearly visible, so that you can leave a long lasting impression about your existence in their mind. You should not be difficult for them to recall once they walk out of the show. During your next exhibition, it is important for you to look at what you are offering from the perspective of your customer. You must select the exhibition design company who puts your brand into your attendees’ shoes and think what you would need to invariably be attracted to your own booth.

Also consider sending third-party vendor recommendations tied to booth decor, AV integration, design add ons & more. Be sure to choose those exhibition stand contractors with whom you or your sponsors have worked with in the past who have specific experience creating compelling booth/exhibit build outs. If current partners don’t have time to focus on their event presence, these pros can take charge and deliver a finished product that gets results.